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Illusion Walk, a young start-up founded in 2013, is working on the development of a walkable virtual reality platform named “Immersive Deck”. We combine the latest hardware technology and prototypes with our software to bring our users the ultimate immersive experience: to walk in large-scale virtual spaces! At our studio in Berlin, we test our multiplayer prototype and create content for gaming, edutainment, architecture, show rooms, and training.

Immersive Experience Provider

The new medium virtual reality is a fast developing market and a complex topic. Whether it is technology, creating content, or playing an immersive adventure – they all influence the experience of the user and depend on each other. A virtual space can only be convincing if it comes from a single source, so we offer a one-stop solution.

The three pillars of our business are:


We are a VR experts company, specialized on walkable VR platforms for multi-user applications and games. We can support any aspect of your VR project and offer advice on the countless technologies available and upcoming. It is our goal to help you achieve the best solution regarding quality, stability, safety, and costs. In our VR lab, we test the newest available technologies, interaction mechanics, and 3D visualizations to work on the best experience possible. Besides the current hype around virtual reality, we believe this is a truly new enabling technology and it is here to stay. As with every new technology though, the beginning is hard and full of trial and error, so it is important for the success of your VR project to utilize our experience with proven technologies and best practices.


The core of every VR project is the positional tracking of the platform and its technical setup. How interactive is it? How many simultaneous users are possible? What kind of room do I need and how expensive is it? We understand our Immersive Deck technology as a modular system that is hardware agnostic, therefore we combine technologies already available with middleware we develop ourselves so that the Immersive Deck can be combined in many different ways and customized for your application. Whenever new VR products are available, we test them in detail in our labs and if possible integrate them into our platform. We are in direct partnerships with our suppliers to get the latest prototypes and cooperate with the Vienna University of Technology to exchange the newest results of our research and validate them using a scientific approach.


Just as the first movie makers had to learn how to use and direct their new medium, we also have to establish new narrative techniques to provide the highest immersion possible for our users. We believe that it is key for the success of Illusion Walk to not only to build a platform, but also develop amazing content for it. The platform setup defines the content, and vice versa. We want to demonstrate unique content and interactivity for the various possibilities the Immersive Deck supports: Entertainment, show rooms, edutainment, and training. We work on rapid integration of existing data like CAD (VRML, COLLADA, JT), and constantly improve our production process.

Jim Rüggeberg
Chief Executive Officer,

Building the Immersive Deck has been my vision for more than 20 years now. Finally, we have the technology to turn it into reality.

Managing partner Dipl. Kfm. Jim Rüggeberg is a passionate entrepreneur with more than 15 years of experience in different managing positions. He worked in sales, marketing, innovation management, and recently as CEO of an international premium tool brand with a € 250 million turnover.

Julien Rüggeberg
Chief Technology Officer,

For me, the development of the Immersive Deck is the most fantastic thing in the field of technology, and I am excited to lead our team.

Julien, a graduate from the Games Academy in Berlin and winner of the Gameforge-Newcomer-Award at Deutscher Entwicklerpreis 2012, is a digital media professional with experience in product development processes, professional team building, and management. Over the last years, he also became an expert in VR related technologies we need to develop the Immersive Deck.

The Advisory Board

As a start-up in a new and still developing business, we want to get the best consulting from experienced market players. We are happy to name three of the best experts for technology, content, and business strategy as members of the Illusion Walk advisory board. All of them have been working with us for years and share the dream of highly immersive experiences.



Dr. Hannes Kaufmann
Vienna University of Technology

Hannes is one of the fathers of the Immersive Deck. He and his team helped us to create a first prototype, and we still cooperate with his institute in many ways. His fifteen years of experience in virtual reality – with all its ups and downs – is the basis of his reliable advice. Next to the technical aspects of holodecks, he works on technologies for better education. It is great to have him on the board!



Christoph Brosius
Die Hobrechts

Christoph loves games, but as a former lecturer at the Games Academy in Berlin he knows how hard it is to develop a good one. Since 2010, Christoph and his agency “Die Hobrechts” consult customers from various backgrounds in game development. He has already helped us with several content workshops and is always a great inspiration for us!



Tilman Süss

Tilman loves strategies, and the simpler and clearer they are, the better. So it is no wonder he named his consultancy the “BerlinerStrategen” and helps young enthusiasts like us to find the right way. His structured methods come straight to the point and give us a new perspective on our daily business, forcing us to rethink old convictions. We are happy to have him on the board!